Autobiography

Author
Best-selling author of the BBC Crème de la Crème recipe book.

Expert Consultant for the BBC television series Bake Off: Crème de la Crème Series 1 and 2, Martin supported the format from concept through to execution, including candidate interviews, kitchen planning and design, equipment and ingredient selection, editorial support, pastry and display samples, hero creations, and live filmed work across the series, including special filming for the opening introduction and main title sequence.

CHIFFERS
Martin Chiffers, International Pastry Consultant, is a renowned international judge, Head Judge for Afternoon Tea UK, and highly respected coach, demonstrator, and consultant, working with some of the world’s leading chefs, luxury hotels, high-end resorts, restaurants, boutiques, and premium food and chocolate businesses worldwide.

Across more than four decades, Martin Chiffers has established an exceptional international career, distinguished by over 60 major awards, honours, titles, competition results, and coaching achievements in pastry and chocolate.

Among his most recent achievements, Martin was Team Captain and Chocolate Candidate for the UK at the prestigious Coupe du Monde de la Pâtisserie in Lyon, where the team ranked 4th in the World in 2023. His chocolate showpiece, depicting climate change, ranked 3rd overall in the World chocolate showpiece results. Appointed again in 2025 as President and Coach, Martin guided the UK team to a Top 5 finish at the European Pastry Cup in Paris in January 2026. He now continues to lead and support the UK team and will return to the World Pastry Cup for the 5th time in 2027.

With more than 40 years of experience at the highest level of hospitality, Martin Chiffers has built an international career across some of the world’s most prestigious hotels and major food and beverage operations in London, Singapore, Korea, and Dubai. His 12 years working across Asia and the Middle East gave him deep insight into international cuisines, regional pâtisserie, evolving market trends, and the development and leadership of large-scale pastry operations.

Throughout his career, Martin has directed major pastry kitchens, in-house and off-site bakeries, and deli operations, overseeing the full in-house production of a wide range of products, including artisan breads, Asian bakery items, fine pâtisserie, plated desserts, confectionery, and chocolate work.

His repertoire spans every level of pastry craftsmanship, from breads and viennoiserie to pralines, plated desserts, luxury pâtisserie, and spectacular competition showpieces. With a particular mastery of cooked and pulled sugar and chocolate artistry, Martin has earned numerous gold medals at leading international culinary competitions in the UK, France, Switzerland, the United States, Singapore, Dubai, and at the Culinary Olympics in Luxembourg.

From 2011 to 2017, Martin served as President and Coach of the UK Pastry Team for the Coupe du Monde de la Pâtisserie. During this period, his team won the European Pastry Cup twice, in 2012 and 2014, held in Paris and Geneva, achieving Best Sugar Piece, Best Chocolate Piece, and the highest overall points across all categories consecutively.

With World rankings of 9th, 6th, 8th and 5th in 2013, 2015, 2017 and 2019, including Best Sugar in the 2017 Coupe du Monde de la Pâtisserie Final, Martin has established a reputation for leading teams to some of the UK’s strongest results and most respected achievements in international pastry competition.

In 2018, Martin was appointed President of Honour at the European Pastry Cup in Italy and later supported the UK team as Coach for the 2019 World Final, where the team ranked 5th in the World and received the Best Sugar Prize. He continued to coach and support the UK team before returning as Team Captain in the 2023 Final.

Beyond the UK, Martin has also supported and coached international teams and elite competitors. In 2018, he coached Team Chile and Hans Ovando, winners of the Copa Maya in Mexico, as well as Norway’s Best Chocolate Showpiece at the Nordic Cup. At the same time, he coached Team India for the Asian Pastry Cup, where they ranked 5th in Singapore.

In 2017, Martin was awarded Best Showpiece at the UK World Chocolate Masters for his AI-themed chocolate sculpture, Shushan from the Future – The Futropolis, a striking and highly acclaimed contemporary creation.

In 2018, Martin also coached Barry Johnson to 8th place at the World Chocolate Masters in Paris. He was also coach to Ruth Hinks, UK World Chocolate Master 2013, guiding her to a Top 5 finish at the World Chocolate Masters Final in Paris in October 2013 — the highest ever result for the UK at that time.

In 2010, Martin was awarded Middle East Pastry Chef of the Year at The Caterer Awards, recognising him as the leading pastry chef across the GCC, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

Available for : Masterclasses, Demonstrations, Coaching, Training, Team Building, Bespoke Creations & Chocolate Sculpture, Judging, Speaking, Openings, Menu Creation, Food Photography, Collaborations, Partnerships, Branding, Recipe Testing & Development.

Martin regularly teaches traveling the World sharing his skills and knowledge CHIFFERS has taught in many countries and schools.

Academy & Schools

LINKS:

• Academy of culinary arts – HRC Culinary Academy
• Bread Ahead Jeddah Saudi Arabia
• The Chocolate Academy UK & Dubai
• Bee Chef Barcelona
• Fully Baked Story Bangkok
• Bake & Artisan Jakarta
• L’Atelier By Eustralis Australia
• Academy Pastry Arts Malaysia / India
• Pastry Academy Bulgaria
• Chef Workshop Consulting Pro Greece
• Pfersich Trend Forum Germany
• The Galley Gang Palma/ Antibes
• The Taste Lab London
• Including : Saudi Arabia, Albania, Laos, Vietnam, Sweden, Norway, Macedonia & Serbia.

• Coach & Jury: European Pastry Cup 2026 Top 5 & Qualified for World Pastry Cup 2027
• Head Judge – The Chefs Forum Student Pastry Chef of the Year 2026
• Coaching MOF Semi Final Selection 2026 – Nicolas Houchet Executive Pastry Chef The Savoy Hotel London – Qualified 2026 MOF Finalist
• Harry Potter Wizards of Baking TV Show (Season 2) (Warner Bros Twenty Twenty Television – Chocolate Expert 2025
• Judge Cake International 2025
• Head Judge – Afternoon Tea Awards 2017-2026
• Head Judge – The Chefs Forum Student Pastry Chef of the Year 2025
• Support Coach Team Egypt – Coupe du Monde de la Pâtisserie Lyon 2025
• Coach Biorest Cup Sofia Bulgaria – Winners 2024 – Pavel Pavlov & Mariya Sbirkova – Team La Feve
• Harry Potter Wizards of Baking TV Show (Season 1) (Warner Bros Twenty Twenty Television – Chocolate Expert 2024
• BTV Bulgaria (Prediobed Before noon) Cooking Demo and Interview 2024
• Coach Bake Off The Professionals – Winners 2024 – Tanuj Sharma and Narayan Shrestha The InterContinental London – The O2
• Coach Bake Off The Professionals – Finalist 2024 – Gerol Nulud and Michael Dutnall from The Royal Air Force Club
• Team Captain & Chocolate Candidate Coupe du Monde de la Pâtisserie Lyon Rank 4th Place 2023 –  with 3rd best Chocolate Showpiece in the World results.
• Coach Bake Off The Professionals – Winners 2023 – Mauro Dilieto & Daniel Schevenels, The Landmark Hotel London
• Support Coach UK Pastry Team Coupe du Monde de la Pâtisserie European Pastry Cup Paris 2022 Rank 1st Place Winners.
• Coach Hans Ovando, Be Chef  Pastry School Barcelona, Spain – Winner Best Master Artisan Pastry Chefs of Spain (MMAPE) Madrid 2022-  Plus 3 Best Categories : Best Travel Cake/ Best Chocolate Fruit Cake / Best Buffet.
• Coach Albert Roca, Sant Croi Winner Madrid Intersicop – Winner Best Ice Cream Maker of Spain 2022
• Coach Toni Rodriguz, Toni Rodriguez Academy Barcelona, Spain –(MMAPE) Madrid 2022 Best Category : Best Bonbons
• Coach Stephen Trigg from Lauden Chocolate UK & Ireland World Chocolate Masters Selection Rank 1st Place.
• Support Coach UK Pastry Team Coupe du Monde de la Pâtisserie Lyon Rank 4th Place 2021
• Support Coach UK Pastry Team Coupe du Monde de la Pâtisserie Lyon Rank 5th Place, Best Sugar Showpiece award 2019
• Coach UK World Chocolate Masters Candidate Paris. Winner Best Travel Cake 8th Place in the World 2018
• President of Honour at The European Pastry Cup -Torino, Italy 2018
• Coach for Team Chile Hans Ovando Cope Maya – Mexico and Winners of the Copa Maya. 2018
• Coach Team India Asia Pastry Cup Singapore 5th Place 2018
• Coach President UK Ranked 5th in the world Coupe du Monde de la Pâtisserie Lyon 2017
• Best Showpiece UK World Chocolate Masters 2017
• Coupe du Monde de la Pâtisserie Lyon Ranked 8th Place 2017
• JAPAN ,Sold Own Brand Valentines Chocolates Nagoya / Yokohama, Osaka, Tokyo, Shinjuku ,Takashimaya , Hankyu, Isetan and Mitsukoshi Department stores Feb 2015
• UK President / Coach UK Team Coupe du Monde de la Pâtisserie Lyon. 6th Place, Top 7 and highest ever for the UK. January 2015
• JAPAN ,Sold own CHIFFERS Brand Scones at Hankyu British Fair Japan, Hakata/ Osaka October 2014
• JAPAN ,Sold Own Brand Valentines Chocolates Nagoya / Yokohama, Osaka, Tokyo, Nihonbashi ,Takashimaya , Hankyu and Mitsukoshi Department stores Feb 2014
• Celebrity Judge Demonstrator The World Pasty Championships Eden Project Cornwall March 2013/2014
• Only UK Pastry Chef to Win the European Pastry Cup Coupe du Monde de la Pâtisserie, twice consecutively with best sugar & chocolate piece and highest points in all categories 2012 & 2014
• UK President and Winners European Pastry Cup Coupe du Monde de la Pâtisserie Geneva. Jan 2014
• JAPAN : Sold Own Brand Valentines Chocolates Nagoya / Hiroshima Takashimaya and Mitsukoshi Tokyo Departments Feb 2013
• UK President Judge UK Team Coupe du Monde de la Pâtisserie Lyon. 9th Place January 2013
• JAPAN ,Opening Own Brand Cake Shop Mitsukoshi Department Store Ginza Tokyo Japan November 21st – 2012
• UK President Coach and Winners European Pastry Cup Coupe du Monde de la Pâtisserie March 2012
• Best Sugar Show Piece – Team UK March 2012
• Best Chocolate Show Piece – Team UK March 2012
• Best Tasting – Team UK March 2012
• Elected: President UK Pastry Team Coupe du Monde October 2011
• Winner of The Caterer Awards Middle East Pastry Chef of the Year 2010 October 2010
• Judge – Hotel & Food Asia Sir Lanka 2009
• Committee Member – Les Toques Blanches Seoul Korea 2004 – 2009
• Gold Award – Sugar Showpiece, FHA 2004 Culinary Challenge Singapore April 2004
• Gold Awards – FHA Culinary Challenge Singapore, Best Culinary Establishment
  (Highest Points in 3 Separate Categories) April 2004
• Bronze Award – Culinary Olympics Luxembourg (3rd place overall Culinary World Cup) Nov 2003
• Silver Award – Culinary Olympics Luxembourg for the Culinary World Cup. Singapore Team Buffet Nov 2003
• Finalist MOGB – Meilleur Ouvrier de Grande Bretagne, Hotel Patisserie, Academie Culinaire de France Feb 1997
• Silver Award – Works in Cooked Sugar, Hotelyimpia Feb 1996
• Most Outstanding Craftsman – International Banquet Competition, Limerick, Ireland Sep 1995
• Silver Award – International Banquet Competition, Limerick, Ireland Sep 1995
• Gold Award – International Banquet Competition, Limoges, France Oct 1994
• Silver Award – Petit Fours – Epicurean World Master Chefs Society E.W.M.C.S. Sep 1994
• Bronze Award – Works in Cooked Sugar world of Hospitality Jan 1994
• Founder Member (Member Number 3 ) – The Association of Pastry Chefs (APC) 1993
• Gold Award – Team Buffet, International Banquet Competition, Dallas, Texas Aug 1993
• Gold Award – International Banquet Competition, Dallas, Texas Aug 1993
• Silver Award -Young Patissier Of The Year – Dame Shirley Porter DBE.DL June 1993
• Silver Award – Works in Cooked Sugar Hotelyimpia Jan 1992
• Gold Award – Works in Cooked Sugar C.F.A Oct 1991
• Excellence Award Winner – Hyatt Carlton Tower Mar 1991
• Annual Award Of Excellence – Academie Culinaire de France Feb 1991
• Brida Challenge Trophy – C.C.F.H.E. May 1986

Various Promotions with, Gordon Ramsay, Michel Troisgros, Alain Ducasse, Jacques & Laurent Pourcel, Frederic Bau, Jean Claude Vrinat & Joel Robuchon, Marc Veyrat, Marc Haeberlin, Bernard Guilhaudin, Pierre Wynats, Heinz Winkler, Georges Blanc, Alain Passard, Kiyomi Mikuni, Michel Trama, Dawn Sieber, Dietmare Sawyere, Alan Wong, Russell Siu, Eiichi Takahashi, Christine Mansfield, Todd English, Mexican-Rosario Traeger, Pascal Molines and Paul Bocuse, Alan Koh, David LeFevre, Ercole Musso, Lars Boehme, Gerald Vignat, Gaetano Trovato, Damon McGinniss, Daniel Chambon, Antonio Fallini, Pilar Rodriguez, Stephane Glacier, James Martin, Jamie Oliver.

Other Culinary Promotions & Events, Austrian, German, Regional French, Italian, Middle Eastern, Swedish, Thai, Vietnamese, Chinese, Valrhona Chocolate, Guam, German Bread, French Bread, Turkish.