IFEMA MADRID´s international activity has been stated as one of the strategic objectives of the institution, with the launch of exhibition projects abroad, the specialized work of MICE consultancy, the integral management of international buyer programs, and collaboration with operators from different countries, especially in Latin America and Asia.
In recent years, IFEMA MADRID has developed important projects abroad, such as MATELEC, GENERA, SALÓN LOOK or SICUR, in Santiago, Chile; MACFRUIT ATTRACTION in Cairo and in Shanghai; TRAFIC in Medellín; ARCO Lisboa; or the SECOND-HAND VEHICLE SHOW in Rome; among others. All of them with the collaboration of the main trade fairs operators in each country, such as ESPACIO RIESCO in Chile and PLAZA MAYOR in Colombia, complementing IFEMA MADRID´s know-how in the organization of professional events.
IFEMA also operates as a strategic MICE consulting and advisory partner, with the main focus in Latin America, especially in Peru, Chile, Colombia and Mexico. In the latter, IFEMA participates as a strategic and business consultant in the Convention Centers of Los Cabos and La Paz, after a formalized agreement with the State Government of Baja California Sur and the company ACTIDEA. Other exhibition and fair consultancy projects in IFEMA MADRID´s International portfolio are the ones related to Rural del Prado venue in Montevideo (Uruguay) or the Dwarka Convention Center in New Delhi (India).
This strategic objective of the Institution has also led it to provide its different exhibitions in Spain with an important international component through its International Buyers Programs. In 2019, 26 Programs were managed, attracting 3,017 International Buyers from 100 countries to our trade fairs.
Its international presence is also consolidated with the representation of IFEMA MADRID´s in 27 countries, through its 15 offices abroad operating around the world.