After going vegan in 2004 for ethical reasons, Toni discovered his passion for gastronomy and began researching and developing recipes with ingredients only of plant origin. He decided to work in vegetarian restaurants, but his concern for the research and development of vegan pastry led him to create in 2005 his own project, the pastry maker Lujuria Vegana.

Parallel to the work experiences between his bakery and vegetarian and vegan restaurants in Barcelona, Madrid and Mallorca,he combined research and development in vegan pastry to obtain totally new products. He also wrote different cookbooks and 100% vegetable pastry in collaboration with the famous gastronomic photographer Becky Lawton.

The desire to share all his knowledge has led Toni to travel through different countries teaching courses and advising different companies and restaurants. In 2018 he opened his own school in Barcelona for training and R&D in vegan pastry: Toni Rodríguez Academy.